How can I avoid SmartScreen® reputation warnings using IdenTrust EV Code Signing certificates?
SmartScreen® is a security feature that protects users from malicious software. Microsoft doesn't share how it calculates the reputation of an application, but it does consider how many times the application has been downloaded and whether the certificate was issued by a trusted certificate authority like IdenTrust. Microsoft is constantly updating the SmartScreen filter attributes, so how the reputation of an application is calculated may change over time.
Signing an application with an EV code signing certificate doesn't guarantee that it will have a good reputation with SmartScreen®, but it does give the application's publisher a higher level of trust.